Wednesday, March 30, 2011

Two Cities, One Week: Charlotte, North Carolina

[Cross-posted from the Hotpot Community Blog]

Fresh off launching business outreach and support in Madison yesterday, we’re now adding our fifth city to the mix: Charlotte, North Carolina. Starting today, we’ll offer dedicated support for the more than 40,000 local businesses in the Charlotte area, helping them get noticed on Google and get more customers at their door.

More than 20 percent of all searches on Google each day have a local intent, and we want to make it as easy as possible for Charlotte businesses to get discovered whether folks are looking for BBQ, furniture stores or electricians. We’ve already begun sending the Places starter kits directly to local businesses. In addition to instructions on how to make the most of Google’s free online tools, it also features some ideas on how to get your customers to share their great experiences by rating and reviewing your business on Google. If you don’t receive a kit within the next few days, any Charlotte area business can also request one for free through the Google Places Catalog.

And, for businesses that are already “Recommended on Google,” we’re also including our NFC-enabled window decals that allow anyone with an NFC-enabled device, such as the Nexus S, to tap their phone against the decal and see all the relevant information about that business.

We’re excited to be in kicking things off in Charlotte and look forward to working with its great business community over the next several months.

Posted by Sameer Mahmood, Local Marketing Team

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