Monday, December 8, 2008

Creative Packaging Ideas - The Basics

This will be an ongoing series because I really think having great packaging helps a handmade business stand out and be memorable to your customers (you want repeat business right?).

This post is on the basics of what I think is important for good packaging. Make sure you check out my Squidoo lens Make your Handmade Products Stand Out! Using Creative Packaging for even more ideas.

The photo to the right shows some of the packaging that I use. It's a mix of fabric gift bags and boxes but you can see that they have a consistent look to them. There are many ways to package your products depending on what you are selling. Small bags and boxes work well for small items like jewelry, paper strips wrapped around handmade soaps with a label are simple but look great, if your products come in a jar or bottle have custom label stickers printed up for them, custom tags for fabric items, the possibilities are endless. Wander around your favorite store looking at how products are packaged or check out the Die Line blog for ideas.

General Tips
  • Include photos of your packaging in your shop, let your customer know how their items will arrive.
  • Plan your packaging ahead of time and keep all your packaging materials organized in one place (I just use a large box).
  • Keep things looking consistent, I don't mean everything has to be the same, but the style and theme of your packaging should all have a similar feel.
  • Make the product and packaging match. If it's retro styled give the packaging a retro look. If it's Victorian don't put it in a tied-dyed box.
  • Make it professional. Make sure glued items don't have edges sticking up, corners aren't ripped off tags, all text is correct and spell checked.

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