New Learn with Google Summer Webinar Series

At Google, one of our goals is to help make the web work for you. Today we’re announcing our summer series of Learn with Google webinars, which will teach you how to use digital to build brand awareness and give you the tools you need to drive sales. Each of our sessions gives you deep-dive educational content, across a breadth of products and marketing objectives, in a format that’s convenient for you. Every webinar is led by Google product experts and includes time for audience Q&A. Sign up to start becoming a smarter digital marketer now.

Upcoming live webinars:

July
[Shopping] Google Shopping 101: Overview of Shopping & Product Listing Ads
[Search] Improving Your Search Campaigns with Remarketing Lists for Search Ads
[YouTube] Driving Direct Response with Video

August
[Shopping] Google Shopping 201: Product Listing Ad Optimization Essentials
[Shopping] Google Shopping 301: Advanced Optimization Tactics
[Search] Taking Advantage of New AdWords Features
[YouTube] Building your Business with YouTube Video Ads
[Social] Kick-Starting Social with Google+

September
[Display] Planning Display Campaigns with the New Display Planner in AdWords

Webinars are held Tuesdays through Thursdays at 10am Pacific/1pm Eastern.

Visit our webinar site to register for any of the live sessions and to access our large library of recorded content. You can also stay up-to-date on the schedule by adding our Learn with Google calendar to your own Google calendar to automatically see upcoming webinars.

Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session! Posted by Erin Molnar, Marketing Coordinator, Learn with Google

Announcing the next series of Learn with Google webinars!

Earlier this year, we introduced the Learn with Google webinar program, and we were delighted to see thousands of you show up to learn about a variety of Google advertising products and solutions. Today, weíre happy to announce the continuation of our series with 10 new webinars over the next few months. During each webinar weíll share tips and how-toís to help make the web work for your business.

Check out our upcoming live webinars below:

• May 23 at 10am PDT: Getting Started with Google Analytics
• May 24 at 9am PDT: Building Blocks of Digital Attribution
• May 31 at 10am PDT: Introduction to TrueView for YouTube
• June 5 at 10am PDT: GoMo: Mobilize your Site with Quick and Easy New Tools
• June 6 at 10am PDT: Our Mobile Planet: Understanding U.S. Smartphone Consumers
• June 7 at 10am PDT: Introducing Mobile Apps Inventory in AdWords
• June 12 at 10am PDT: Get Local with ZIP Code Targeting to Increase Sales/Leads
• June 14 at 10am PDT: Search Optimization: Tips, Tricks, and Tools
• June 19 at 10am PDT: Bringing the Power and Control of Search to Display
• July 10 at 10am PDT: Account Management Tools for Large Advertisers and Agencies

Visit our webinar page to register for any of the sessions and to access past webinars on-demand. Weíll be adding new webinars as theyíre scheduled, so check back regularly for updates. You can also stay up-to-date on the schedule by downloading our Learn with Google Webinar calendar to automatically see upcoming webinars in your Google Calendar.

Whether your goal is to engage the right customers in the moments that matter, make better decisions, or go bigger, faster, we hope that youíll use these best practices and how-toís to maximize the impact of digital and grow your business. Weíre looking forward to having you at an upcoming Learn with Google webinar!

Posted by Erin Green, Marketing Coordinator

Learn with Google: Get advice and information to help grow your business

Business owners want to understand how online search and marketing works, and make sure they’re getting the most out of the efforts they put in. With that in mind, we’re excited to introduce you to Learn with Google. Whether you’re just getting online, interested in marketing, or itching to do more, Learn with Google can help. On the site you’ll find videos, how-to guides, and worksheets, all of which will help you effectively promote your business online.

Here’s an example of the types of resources you can find at Learn with Google. This video shows you how to connect with local customers online.

Did you know that one out of five Google searches is related to location? This video gives you tips to:

• Make your website more local-friendly
• Connect with customers on Google+
• Bring in customers with reviews

When you’re done with the video you can download the worksheet, which will walk you through the process to start reaching more customers in your area.

Posted by Sadie Stoumen, Product Marketing Manager

Introducing the Learn with Google Webinar Program

(Cross-posted on the Inside AdWords blog.) 

At Google, one of our goals is to help make the web work for your business. Today weíre introducing the Learn with Google webinar program that does just that, by sharing best practices and tips across a variety of products, including search ads, mobile ads, display ads, YouTube and Google Analytics.

Weíre kicking off the program with eight live webinars in March:

• March 13 at 10am PDT: 5 Tips to Start Marketing your Business with Video
• March 14 at 10am PDT: Introduction to the Google Display Network
• March 15 at 10am PDT: GoMo: Mobilize your Site and Maximize your Advertising
• March 20 at 10am PDT: Understanding Mobile Ads Across Marketing Objectives
• March 21 at 10am PDT: Reaching Your Goals with Google Analytics
• March 22 at 10am PDT: GoMo for Publishers
• March 27 at 10am PDT: Manage Large AdWords Campaigns with Less Effort
• March 28 at 10am PDT: 3 Tips to Get More out of your Video Advertising Campaigns

Check out our new webinar page to register for any of the sessions or to access on-demand webinars. Weíll be adding new webinars as theyíre scheduled, so check back regularly for updates. You can also stay up-to-date on the schedule by downloading our Learn with Google Webinar calendar to automatically see upcoming webinars in your Google Calendar.

Whether your goal is to engage the right customers at the right time, make better decisions faster, or get the most from your marketing dollars, we hope that youíll use these tips and how-toís to maximize the impact of digital and grow your business. Weíre looking forward to having you join us!

Posted by Erica Tsai, Product Marketing Manager