Thursday, August 22, 2013

Crowdsourcing Solutions in the AdWords Community for the Back-to-School Season

Back-to-school season — the second biggest retail event of the year — is upon us, and over on the AdWords Community, we’re getting back to the ABCs of AdWords with our “Boost Your Account” optimization series.

In the series, you can join users from the AdWords Community forum in sharing solutions with certain businesses looking for help addressing challenges with their current advertising plan.

Got ideas for improving conversion rate on video campaigns or selecting the right landing page for your ad? Share them with Bill directly on this Community thread and learn more about his unique challenges in this Hangout on Air.


Check out another business featured in the series here and come back to the AdWords Community throughout this month for new installments. If you're interested in having your business featured in the series, please fill out the interest form here.

Thursday, August 8, 2013

AdWords Site Policy Starter Guide

Quite often advertisers at conferences, or on the AdWords Community ask us “What can I do to avoid violating Google's site policies?” We thought it would be useful to create a compact guide sharing some best practices on how some common site policy mistakes can be easily avoided.



In the AdWords Site Policy Starter Guide we take a look at some of the most common site policy violations policies such as ‘bridge page’, parked domain, information harvesting and help you avoid some common pitfalls. We hope that this guide helps you better understand some of our site policies.

For more information on our site policies, please visit our AdWords Help Center.