Monday, December 19, 2011

Google Apps highlights – 12/16/2011

(Cross posted from the Official Google Blog.)

This is part of a regular series of Google Apps updates that we post every couple of weeks. Look for the label “Google Apps highlights" and subscribe to the series. - Ed.

The elves got an early jump on the holidays this year by leaving us some surprises in Google Apps over the last few weeks. Sharing from Gmail got a whole lot easier, and Google Calendar can make better use of precious screen space. We also have 10 new Google Apps customer stories to share from the tens of thousands that have gone Google in recent weeks.

Gmail gets more social
Last week we sprinkled a touch of Google+ into Gmail, making it easier to connect and share with people from your inbox. You can add people to circles right from an email thread through Gmail’s people widget, share photo attachments with friends and family on Google+ without leaving Gmail, and view a filtered version of your inbox only showing messages from people in your circles. We also improved Gmail’s address book by incorporating contact information shared by your friends, family and colleagues in their Google+ profiles.


New features in the Gmail iOS app
Just yesterday we added several new improvements to the Gmail app for iOS 4+. Now you can set up a custom email signature for mobile messages, manage your vacation responder, and view nested labels from your iPhone, iPad or iPod Touch. We also added scribbles, a fun way to spice up messages by adding a quick hand-drawn sketch. You can create scribbles using a range of colors, brush sizes, lines, erasers and spray paints from your touchscreen device.


More free calls right from Gmail
Last year we introduced free domestic calling in Gmail within the U.S. and Canada, and we’re extending this free service for the whole year of 2012. We’re happy to help you keep in touch with those special people in your life, for free.

Hide morning and night hours in Calendar
If you don’t often have appointments early in the morning or late at night, a new trick in Google Calendar might be useful. Now you can hide morning and night hours, leaving more screen real estate for the times of day when most of your events take place. Give it a try in Calendar Labs.


Who’s gone Google?
Businesses and schools are switching to Google Apps in droves these days. From tiny startups to large enterprises and nonprofits to college campuses, we love hearing the inspiring stories that our customers share. Here’s a new batch of stories for your reading pleasure: TripIt, IPSEN, Ebby Halliday, Ticket River, VigLink, HeyZap, The Great Books Foundation, Utah K-12 schools, the U.S. Coast Guard Academy and UC Santa Cruz. Welcome one and all!

For more details and the latest news, check out the Google Apps Blog, and keep an eye out for this series here after the holidays. We launched more than 150 improvements go Google Apps in 2011, and we have a ton more in store for 2012!

Friday, December 16, 2011

Weekly Inspiration


pompod-123-copmetallic-1, originally uploaded by 11BOLDstreet.

Submit your photos for consideration as a Weekly Inspiration by adding them to the Flickr Group.

Sunday, December 11, 2011

The Pychology of Free Shipping

Many handmade sellers are skeptical of free shipping, because free shipping isn't free for the seller. This attitude though ignores the psychological aspects of how you set your prices. Here are the two most common scenarios for free shipping:

Always Free - The seller offers free shipping all the time. In this scenario the seller has to build the cost of shipping into the price of the items.
Free as Sale - The seller occasionally offers free shipping as part of a sale or promotion. In this scenario the seller needs to have a high enough profit margin all the time to afford to run discounts*

However why offer free shipping when you still have to pay for it? For the same reason that a seller would offer 10% offer or run advertising: as a promotional tool. "Free" is a very powerful word and for online retailers an easy and affordable way to bring in extra business. In fact at least one consumer researcher has shown that shoppers will often pick free shipping over a discount even if the discount would save them more money.

For the time being I'm only offering free shipping as an occasional discount but with the prices for my raw materials and postage going up I'll soon have to revise my prices and I'm debating whether I should build the shipping costs into my prices. Regardless of what I decide in the end, free shipping will remain a valuable promotional tool for me and other online retailers.

* In my opinion this should be all sellers. If you don't have a high enough profit margin to be able to afford to discount either for a sale or for wholesale buyers then you don't have enough profit built in to adequately reinvest in the business and pay yourself a reasonable amount for your time.